Licensing & Ventures Group

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Whitelaw Reid

Manager of Strategic Communications

(434) 982-3791

Whitelaw Reid is the Manager of Strategic Communications for the UVA Licensing & Ventures Group. In this role, “Whitey” contributes to the strategic plan for the organization and advises the Executive Director and leadership team on communications matters.

Whitey’s duties include creating and directing the production of editorial content for LVG’s website, newsletter and annual report; overseeing the endowed UVA Edlich-Henderson Innovator of the Year Award; managing LVG’s social media accounts; serving as media liaison; providing counsel and media training for staff, researchers and entrepreneurs; and maintaining the overall UVA LVG brand.

Prior to joining LVG, Whitey worked for four years at the Office of University Communications, where he produced content for UVA Today, the University’s daily digital newsletter. Whitey began his career in the newspaper industry, working as a sports reporter for 11 years at The Daily Progress, five years at The San Diego Union-Tribune and two years at The Nashville Banner.

A New York City native, Whitey loves to play tennis and basketball in his spare time. He is a lifelong (and long-suffering) New York Knicks fan, who actually named one of his children after a former Knicks player.

Whitey is always on the hunt for a good story. If you think you have an idea for one, please don’t hesitate to reach out.


  • B.S., Human and Organizational Development, Vanderbilt University